Solly Baby

Solly Baby began when founder Elle, pregnant with her second child, stitched her first baby wrap on a secondhand serger after struggling with carriers that left her with aches. What started as one wrap sold on Etsy has grown into a fuller collection of soft, minimalist essentials for parents and babies, including wraps, soft buckle carriers, nursing covers and matching family sleepwear. The company remains closely guided by Elle and a small team, mostly moms, who focus on thoughtful, simple design.