Skip to content

✦ 20% Off on your first order

✦ Thousands of parent signals analyzed for every recommendation

✦ Research-backed products, independently selected and trusted

✦ Personalized Registry powered by BirchAI — free concierge service

✦ Personalized Registry powered by BirchAI — free concierge service

✦ Track milestones, routines, and growth in one place

✦ Track milestones, routines, and growth in one place

✦ Free shipping on every Birch order

✦ Free shipping on every Birch order

✦ 90-day hassle-free returns for added confidence

✦ 90-day hassle-free returns for added confidence

Shop
Research
- Feeding & Daily Essentials
- Baby Bottles
- Bibs & Feeding
- Breast Pumps
- Pacifiers
- Care & Consumables
- Diapers & Wipes
- Bath & Body
- Prenatal Vitamins
- Sleep & Nursery
- Nursery Furniture
- Crib Mattresses
- Bassinets & Bedside Sleepers
- Pregnancy Pillows
- Travel & Mobility
- Strollers & Travel Systems
- Car Seats
- Carriers & Wraps
- Tech & Monitoring
- Smart Baby Monitors
- Wearables & Trackers
Registry
Checklists
Trackers
- Pregnancy
- Week-by-Week Pregnancy
- Baby Registry Planning
- Name Shortlist
- Baby's First Years
- NurseNote — Feeding & Meals
- DreamLog — Sleep Tracker
- BabyLog — Daily Care
- Baby Chronicle — AI Insights
- Milestones
- GrowthLog
Guides

Feeding
- Baby Formula
- Bottles
Furniture
- Cribs
- Bassinets
Clothes
- Bodysuits
- Sleep Sacks
Toys
Pacifiers & Teethers
- Pacifiers
- Teethers
Breast Pumps

Feeding & Daily Essentials

Baby Bottles
Bibs & Feeding
Breast Pumps & Accessories
Birch Gift Card
Pacifiers

Care & Consumables

Diapers & Wipes
Bath & Body
Prenatal Vitamins

Clothing & Soft Goods

Baby Apparel
Plush & Loveys
Soft Toys & Sensory

Travel & Mobility

Strollers & Travel Systems
Car Seats
Carriers & Wraps

Sleep & Nursery

Nursery Furniture
Crib Mattresses
Bassinets & Bedside Sleepers
Pregnancy Pillows

Tech & Monitoring

Smart Baby Monitors
Wearables & Trackers

View all research →

Getting Ready for Baby

Safe sleep setup
Nursery furniture
Car seat & travel
Feeding setup
Hospital bag

Sleep environment
Diapering setup
Bath & grooming
Soothing & comfort

Play & development
Sleep transition gear
Feeding workflow

Starting solids
Babyproofing
Mobility & play gear

Car seat check
Toddler feeding
Play & learning
Safety refresh

View all checklists →

Pregnancy

Week-by-Week Pregnancy Track baby's growth and changes each week
Baby Registry Planning Plan, organize, and manage your registry
Name Shortlist Save and compare your favourite baby names

Baby's First Years

NurseNote — Feeding & Meals Log feedings, amounts, and notes
DreamLog — Sleep Tracker Track sleep patterns and nap times
BabyLog — Daily Care Diapers, naps, and daily patterns
Baby Chronicle — AI Insights Smart summaries from your daily logs
Milestones Capture and celebrate special moments
GrowthLog Height, weight, and development over time

View all trackers →

Account

Your cart is empty

Have an account? Log in to check out faster.

Continue shopping

📏

GrowthLog

Sign in to track growth and schedule well-baby appointments.

Sign in Create account

Confident Parenting.

Birch is where thoughtful parents shop, register, and track their baby's journey, with curated brands, safety-backed guidance, and tools designed for the early years.

contact@birchstore.com

Stay in the loop

Thanks! You're on the list.

SHOP

Collections
Strollers & transport
Feeding
Furniture
Crib Mattress
Toys
Sleep & comfort
Breast pumps
All brands

DISCOVER

How Birch works
Ask BirchIQ NEW
Buying guides
Parenting Tracker
Registry builder
Stage checklists
TrustScore explained

HELP & ORDERS

Help center
Contact us
Shipping
Returns & exchange
Order tracking
Gift cards
Privacy policy

COMPANY

About us
For brands
Creator affiliate program
Press & media
Careers

© 2026 Birch. All rights reserved.

Privacy Policy
Terms of Service
About
Help

Search

Search Birch with AI

baby shower gift ideas organic cotton swaddle for sensitive skin cheapest strollers under $200