Firstride

Firstride (formerly Wildride): a hip carrier for toddlers on every adventure

  • Est. 2020
  • 12 products
  • Avg TrustScore 85

Firstride (formerly Wildride) makes a hip carrier for toddlers from 9 months to about 4 years old (up to 20 kg). The idea began in 2020 when co-founder Joost Hultink improvised a carrier from a surf strap while walking a beach with his children, then developed it further with Britt Schoorl, a fashion designer. The carrier is a fabric shell bucket attached to a wide, diagonal strap with a shoulder pad and a one-handed chest buckle, letting a child sit at hip height facing outward. It is SGS-certified to ASTM and CEN/TR standards, with new designs added every six months.

  • SGS certified
  • Hip carrier
  • 9 months to 4 years
  • Fashion-designed
Wildride — hero
  • Wildride — gallery
  • Wildride — gallery

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All 12 products
Recycled Kids Backpack

Recycled Kids Backpack

Firstride

Recycled Kids Backpack
$49.00
$49.00
Mom Shoulder Bag

Mom Shoulder Bag

Firstride

Mom Shoulder Bag
$109.00
$109.00
Firstride Extender

Firstride Extender

Firstride

Firstride Extender
$19.00
$19.00
Firstride Premium Shoulder Pad

Firstride Premium Shoulder Pad

Firstride

Firstride Premium Shoulder Pad
$19.00
$19.00

TrustScore

85/100

Average across 12 scored products

6 of 12 score 85 or higher

How Birch scores

What they do well

  • Structural Load Integrity 90
  • Certification Credibility 90
  • Safety Standard Compliance 86
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12 items

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  • Recycled Kids Backpack

    Recycled Kids Backpack

    Firstride

    Recycled Kids Backpack
    $49.00
    $49.00
  • Mom Shoulder Bag

    Mom Shoulder Bag

    Firstride

    Mom Shoulder Bag
    $109.00
    $109.00
  • Firstride Extender

    Firstride Extender

    Firstride

    Firstride Extender
    $19.00
    $19.00
  • Firstride Premium Shoulder Pad

    Firstride Premium Shoulder Pad

    Firstride

    Firstride Premium Shoulder Pad
    $19.00
    $19.00
  • Toddler Carrier Savannah

    Toddler Carrier Savannah

    Firstride

    Toddler Carrier Savannah
    $99.00
    $99.00
  • Toddler Carrier Linen

    Toddler Carrier Linen

    Firstride

    Toddler Carrier Linen
    $99.00
    $99.00
  • Recycled Adult Backpack

    Recycled Adult Backpack

    Firstride

    Recycled Adult Backpack
    $99.00
    $99.00
  • Slide on bag

    Slide on bag

    Firstride

    Slide on bag
    $29.00
    $29.00
  • Toddler Carrier Prints

    Toddler Carrier Prints

    Firstride

    Toddler Carrier Prints
    $99.00
    $99.00
  • Premium Slide on bag

    Premium Slide on bag

    Firstride

    Premium Slide on bag
    $39.00
    $39.00
  • Toddler Carrier Special Edition

    Toddler Carrier Special Edition

    Firstride

    Toddler Carrier Special Edition
    $119.00
    $119.00
  • Toddler Carrier
    +1

    Toddler Carrier

    Firstride

    Toddler Carrier
    $89.00
    $89.00

From parents

  • We absolutely love our Wildride baby carrier! It has quickly become one of our favorite baby essentials and has made everyday life with a baby so much easier...

  • We absolutely love our Wildride baby carrier! It has quickly become one of our favorite baby essentials and has made everyday life with a baby so much easier...

  • Very practical bag but make sure you don't put heavy stuff in it like a phone and keys because it drags the bag downward and shifts the toddler carrier aroun...

Good to know

Answers about Firstride as a brand. Product-specific details live on each product page.

Is Firstride the same as Wildride?
Yes. Wildride is rebranding as Firstride. It is the same brand and the same toddler hip carriers, bags and accessories, now listed at Birch under the Firstride name.