Confident parenting starts here
A curated store, a universal smart registry, expert research, and milestone tools — all in one place, from pregnancy to early childhood.
Shop Curated Collections
Every product here is researched and reviewed, so you don’t have to.
SHOP THE FAVOURITES
Birch Best Sellers
The pieces parents reach for most — researched, loved, and reordered.
Dabble & Dollop®Cherry on Top® Hair Conditioner
$12.99
Parasol CoRashShield® Diaper Pants
$75.56
Apple Park & Organic Farm BuddiesOveralls - Chambray
$45.00
L'ovedbabyDenim | Denim Summer Dress
$46.00
MobyMoby Duet Baby Carrier
$50.99
ezpzFirst Foods Set (Baby 4+ months)
$37.50
LILLEbabyComplete All Seasons Ergonomic 6-in-1 Baby Carrier Infant to Toddler with Lumbar Support
$100.00
Trusted by 100,000+ parents
Invite-only brands
Zero sponsored placements
Free shipping & hassle-free returns
BRANDS WE RECOMMEND
Thoughtful recommendations. Backed by research. Chosen for your family.
We analyze safety standards, parent feedback, product performance, and long-term value, so you can feel confident in every choice.
500+
Brands Reviewed
1M+
Parent Signals Analyzed
100+
Safety Signals Researched
ErgobabyBabybayDyperL'ovedbaby
Makemake OrganicsNaturepedicParasolPigeon
Mini MiocheAxkidSnuggle Shield
BIRCH REGISTRY
The registry, reimagined.
Concierge care for every step ahead.
Just say what you need, Birch builds your registry, schedules your deliveries, and puts 5% back in your pocket on every gift.
01
Smart Registry builder
One conversation with Birch. A registry that knows you.
02
Concierge scheduled deliveries
Everything arrives exactly when you need it.
03
Add from anywhere
Add any product from across the web to one registry.
04
Convert gifts to cash or gift cards
Unwanted gifts become something you actually want.
05
5 & 15 Promise for Parents
5% credit on all Birch listed products and 15% completion discount for remaining items.
06
Group gifting
Friends and family pool together for the big items.
Start your registry, it only takes one sentence.
Start Your RegistryJUST ARRIVED
New on Birch
The latest additions to the Birch shelf — freshly vetted and just in.
DYPERBaby Wipes
$99.00
Parasol CoPure White RashShield® Diapers
$106.67
LILLEbabyComplete All Seasons Ergonomic 6-in-1 Baby Carrier Infant to Toddler with Lumbar Support
$100.00
ezpzFirst Foods Set (Baby 4+ months)
$37.50
Dabble & Dollop®Cherry on Top® Hair Conditioner
$12.99
Apple Park & Organic Farm BuddiesBamboo Blend Snap Footie & Horseshoe Stroller Toy Set
$58.50
Apple Park & Organic Farm BuddiesBamboo Blend Sleeveless Coverall Romper
$22.20
Apple Park & Organic Farm BuddiesMuslin Flutter Strap Dress
$48.00
mushiemushie Pour and Play Bath Toy Set
$16.99
L'ovedbabyOrganic Kimono Bodysuit
$25.00
RESEARCH
The Research Behind Every Pick
Standards, ingredients, and certifications explained for families.
Care & Consumables
Diapers & Wipes
Your baby will go through 2,500+ diapers in year one. We looked at what's actually inside them — absorbent gels, fragrance chemicals, and which certifications genuinely reflect safer ingredients.
Read the research
Feeding & Daily Essentials
Baby Bottles
Plastic softens at feeding temperatures — and most parents don't know which types leach and which don't. We break down materials, microplastic risk, and which designs hold up under real use.
Read the research
Feeding & Daily Essentials
Pacifiers & Teethers
Babies mouth pacifiers for hours a day, and not all soothers behave the same under heat and sterilization. We compare silicone, natural rubber, and latex — and what the science says about each over time.
Read the research
Clothing & Soft Goods
Bodysuits & Sleepwear
Newborn skin absorbs more than adult skin, and some of the finishes used to make sleepwear flame-retardant have raised flags in research. We looked at what's in the fabric and which certifications are worth the premium.
Read the research
Home & Nursery
Crib & Nursery Furniture
Babies sleep up to 16 hours a day — often surrounded by pressed wood and adhesives that off-gas VOCs for months. We reviewed which furniture passes air quality thresholds that actually matter for a closed nursery.
Read the research
Travel & Mobility
Strollers & Travel Systems
Stroller seat foam is often treated with the same flame retardants found in furniture, and canopy fabrics vary widely in UV protection and chemical finishes. We looked past load ratings to what your baby actually sits against.
Read the research
Tech & Monitoring
Smart Baby Monitors
A video monitor can give you peace of mind — or an open window into your home. We looked at RF exposure levels, encryption standards, and which brands have had security incidents parents should know about.
Read the research
Pregnancy
Week-by-Week Pregnancy
Track baby's growth and changes each week.
Open tracker
Pregnancy
Baby Registry Planning
Plan, organize, and manage your baby registry.
Open tracker
Pregnancy
Name Shortlist
Save and compare your favorite baby names.
Open tracker
First Year
NurseNote
Adaptive 0–24m tracker for nursing, bottles, first foods, and meals.
Open tracker
First Year
DreamLog
Live sleep timer, wake windows, nap transitions, and bedtime routine.
Open tracker
First Year
BabyLog
Diapers, tummy time, bath, and daily care — evolving as your baby grows.
Open tracker
First Year
Baby Chronicle
Unified AI view across feeding, sleep, and diapers.
Open tracker
First Year
Milestones
Capture every first. Celebrate every moment. Share with loved ones.
Open tracker
First Year
GrowthLog
WHO growth charts, vaccination passport, and well-baby appointments.
Open trackerOur Story
We created Birch because parenting is already hard enough. Shopping for your baby or child shouldn't leave you second-guessing or scrolling for hours. We carefully curate only the safest, highest-quality products. Our proprietary AI delivers clear, honest explanations so you instantly understand why each item is the right fit for your family. The result? You shop with total confidence and peace of mind.
— The Birch Team