Skin care works best as part of the whole routine. Start in the tub with a gentle, fully disclosed baby wash and shampoo and a supportive baby bathtub or bath seat, then moisturise while skin is still damp.
For the diaper area, a protective diaper cream or balm and low-ingredient water wipes help prevent irritation. Our grooming and care collection covers brushes, nail care and first toothbrushes. Soft organic cotton clothing and a wide-brim sun hat complete the picture for sensitive skin. Our bath and grooming checklist covers the newborn weeks.
Frequently Asked Questions
Does my baby need lotion?
Not always. Newborn skin often peels in the first weeks, which is normal and resolves on its own. A fragrance-free lotion helps if your baby's skin looks dry, flaky or feels rough, and it's most effective applied within a few minutes of a bath while the skin is still damp.
What ingredients should I avoid in baby skincare?
Many parents avoid undisclosed fragrance ("parfum"), parabens, phthalates, formaldehyde-releasing preservatives and harsh sulfates, which can irritate sensitive skin. Shorter ingredient lists mean fewer potential irritants. Birch requires brands to disclose every fragrance component.
What's the difference between "fragrance-free" and "unscented"?
Fragrance-free means no fragrance ingredients were added. Unscented can mean masking fragrances were used to cover the natural smell of other ingredients. For babies with sensitive skin, fragrance-free is the safer choice.
How can I help my baby's dry skin or eczema?
Keep baths short and lukewarm, pat skin dry rather than rubbing, and moisturise straight afterwards to lock in water. Dress your baby in soft, breathable fabrics like organic cotton. If dryness, redness or itching persists, speak to your pediatrician, as eczema may need specific treatment.
When can I use sunscreen on my baby?
The American Academy of Pediatrics advises keeping babies under 6 months out of direct sun, using shade and protective clothing instead. If that isn't possible, a small amount of sunscreen on exposed areas like the face and backs of the hands is acceptable. From 6 months, use a broad-spectrum mineral sunscreen of SPF 30 or higher.
What's the difference between mineral and chemical sunscreen?
Mineral sunscreens use zinc oxide or titanium dioxide, which sit on top of the skin and reflect UV light from the moment they're applied. Chemical sunscreens absorb into the skin. Most pediatricians suggest mineral formulas for babies and young children because they're less likely to irritate.
How often should sunscreen be reapplied?
Reapply at least every two hours, and straight after swimming, sweating or towel-drying, even with water-resistant formulas. A stick is handy for faces and ears, which are easy to miss.
Can I use insect repellent on my baby?
Follow the product label, and don't use any repellent on babies under 2 months. Apply it to your own hands first rather than directly to your baby's face, keep it away from eyes, mouth and hands, and wash it off once you're back indoors. Ask your pediatrician if you're unsure which product suits your child's age.
Should I patch test new products?
It's a sensible step for babies with sensitive or eczema-prone skin. Apply a small amount to one area, such as the inner arm, and wait 24 hours before using it more widely.
Do you offer free shipping and returns on baby skin care?
Yes. Every order ships free with hassle-free returns, and first-time customers get 10% off at checkout, up to a maximum discount of $75. See our shipping and returns pages for details. Check whether opened skincare can be returned for hygiene reasons.
Get App
