Crane Baby was established in 2022 as a one-stop shop for the nursery: crib sheets, swaddles, baby blankets, bath linens and nursery décor, designed as mix-and-match collections such as Parker, Ezra, Kendi, Avery and Charlie Farmhouse. It is part of the Crane family of brands, alongside Crane Wellness and Crane Home. The brand describes its products as handmade, hand-stitched and hand-curated, made with traditional techniques by partner craftspeople it works with directly.