DAD BAG was founded by Billy and Laura, parents of three, who noticed that most baby products are built around mom and baby while dads are often left out of the planning. They created DAD BAG to give fathers something made specifically for them: a duffle, toiletry bag, hat and blanket designed for delivery day and the early days of parenthood. The company is family-owned, and each bag is made from neoprene material and comes with a curated packing list to help new dads feel prepared.