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The Baby Carrier

The Baby Carrier

Wild Child / Wild Child
$39.00
$39.00 $99.00 61% off
✓ Extra 10% off applied on checkout
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The Baby Carrier
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  • The Baby Carrier
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  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
  • The Baby Carrier
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The Baby Carrier

The Baby Carrier

Colugo

$39.00
$39.00 $99.00 61% off
✓ Extra 10% off applied on checkout
Model
ColorWild Child

Shipping

Free Shipping · 3 to 5 business days

Read the full shipping policy

Returns

90-day returns
Return within 90 days of delivery.
Free return shipping
Start your return from your orders page and we'll send a prepaid label.
Condition
Items must be unopened, unused and in their original packaging.
Refunds
Refunded to your original payment method within 10 business days of approval. No restocking fee.
Cancellation
You can cancel any time before your order ships.
Damaged or wrong item?
Email support@birchstore.com within 7 days of delivery and we'll make it right.
Read the full returns policy

Key Features

Certifications

    • Baby Safety Alliance Verified

    Certified by Baby Safety Alliance

    The Baby Safety Alliance Verification Seal shows a product has been independently tested to meet the federal, state and voluntary safety standards set for its product category.

    What it checks

    • A voluntary, third-party product testing program run by the Baby Safety Alliance
    • Products are sample-tested to meet U.S. federal requirements, the ASTM standard for their category and other safety requirements
    • Covers baby product categories such as strollers, cribs and carriers

    This certification is held by the brand or manufacturer, not by Birch. We show it because the brand states it for this product. Summarised from the certifying body's own page.

    Read the official standard

Specifications

CURATEIQ

Smarter decisions start here.

We analyze the details that matter to parents so you don't have to.

TrustScore
84 /100

Weighted across 9 criteria

CURATEIQ

TrustScore breakdown

84 /100

We take what's most important for a product to determine the TrustScore. Here's our research:

Airway & Positioning Safety 84

The carrier supports inward, outward and back carry from 7-33 lbs with weight gates mentioned for the newer version, but no minimum age for outward-facing carry is stated and no TICKS-style positioning documentation is published.

Safety Standard Compliance 89

Colugo names ASTM F2236, the soft infant and toddler carrier standard, and several Canadian safety rules for this carrier, and Target's own item data lists 'Meets ASTM Standards'. No certificate or test report is published, and the JPMA certification Colugo also claims is not recorded by the Baby Safety Alliance, which lists no Colugo carrier among its verified soft infant carriers.

Hip-Healthy Design 72

Colugo's hip-health claim for this carrier rests on an acknowledgement from the International Hip Dysplasia Institute, which says it is not a certifying body and does not list Colugo among the companies it acknowledges. Beyond a 'Hip Healthy Design' label, no M-position description or knee-to-knee seat width is published.

Carrier Textile Chemistry 87

A third-party listing describes OEKO-TEX Standard 100 certified 100% cotton shell and lining, but the brand's own materials disclosure for this carrier lists the shell and mesh as 100% polyester with polyurethane, polyethylene and EVA foam padding, so the certification claim does not match the product's own published materials.

Recall History 95

We queried the CPSC recall database directly across its full corpus and found no record naming this brand in any role. A control search confirms the registry covers comparable product classes like strollers and carriers, so the clean result reflects an actual clean history.

Structural Load Integrity 90

The carrier states a clear weight range of 7-33 lbs and describes magnetic one-touch buckles as the load-bearing hardware, though no load testing data or review-corpus pattern on buckle/ring/seam durability is published.

Textile & Foam Chemistry 76

It undertakes internal and third-party testing meeting US safety regulations, without naming any flame-retardant-free or PFAS-free status, or any chemistry certificate, for this carrier's fabric.

Certification Credibility 72

Colugo calls the carrier JPMA certified and an IHDI-certified 'Hip Healthy' product, but neither issuer records it: the Baby Safety Alliance, which runs JPMA certification, lists no Colugo product among its verified soft infant carriers, and the International Hip Dysplasia Institute says it is not a certifying body and does not list Colugo among the companies it acknowledges.

Transparency & Support 84

It partners only with manufacturers who share its safety vision, without naming the country of manufacture, specific materials beyond organic cotton, or any warranty terms for this accessory.

Customer Stories

Sentiment Summary

Customers frequently highlight the magnetic buckles as making the carrier easy to put on, especially when alone with the baby.
Several reviewers describe the carrier as comfortable with good back support, including a lumbar support feature.
Customers mention the front pocket and extra zippered pockets as useful storage features.
Reviewers describe the fabric and print as soft, silky, and stylish compared to other carriers they have tried.
Some customers say the carrier is easier to use than other brands they tried, citing fewer straps to buckle and a simpler fit process.
Customers who compared this carrier to other popular brands say they preferred it after trying multiple options.

I absolutely love how easy this carrier is to use and the magnetic clips are so useful. The sunshade fits perfectly over my babies head. I’m excited to use it at our Disney land trip tomorrow.
Tayler M
Favorite carrier I have tried. Great back support. Love the front pocket, great customer service.
Chelsey F
Stop thinking start purchasing!. I recently purchased this carrier after researching all the different types. I had another brand but I just didn’t love the fit. I was blown away with the quality and feel of the material, and I love the leopard pattern. It is so comfy and easy to put on and adjust. The added lumbar support is a huge bonus for me, along with the detachable little pouch. My son is 20lbs and it fit in comfortably and I never had an ache or pain from the carrier not fitting properly. If you’ve been thinking about getting this carrier just do it! You’ll be so happy you did
Haley S

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